Which methodological approach is favored by interpretivists according to the text?

Interpretivists favor case studies as their methodological approach because this method allows for an in-depth exploration of social phenomena within their natural context. Case studies provide rich qualitative data that can reveal the complexities of human behavior, social interactions, and cultural meanings. By focusing on specific instances or small groups, interpretivists can gain insights that are often obscured in larger-scale quantitative studies.

This approach aligns closely with the interpretivist emphasis on understanding individuals’ subjective experiences and the significance they attribute to their actions and surroundings. Case studies facilitate a detailed examination of the nuances and variations within social contexts, making it easier to appreciate the diverse perspectives and meanings individuals hold. Consequently, this method aids in generating theories that are grounded in lived experiences, which is a key goal of interpretivist research.