What methodological approach does grounded theory emphasize?

Grounded theory emphasizes the development of theories based on collected data. This approach involves gathering qualitative data and allowing the patterns and themes within that data to shape the theory rather than starting with a preconceived hypothesis. Researchers engage in systematic data collection and analysis, often using coding processes to identify concepts and relationships. As new data is collected, it continually informs and refines the emerging theory, ensuring that the research is closely tied to real-world observations rather than existing theoretical frameworks. This iterative process makes grounded theory particularly valuable for exploring complex social phenomena where pre-existing theories may not adequately capture the intricacies of human behavior and social interactions.