What is the main characteristic of grounded theory in research?

The main characteristic of grounded theory is that it emphasizes data collection for theory development. This approach begins with the collection of qualitative data and seeks to generate a theory that is grounded in that data. Researchers using grounded theory engage in iterative cycles of data collection and analysis, allowing them to refine their understanding and develop a theory that emerges from the observations and experiences recorded in their data.

This methodology contrasts with approaches that test pre-existing theories or rely solely on numerical data. Instead of starting with a hypothesis, grounded theory advocates for a more open-ended approach where the theory is derived from the participants' perspectives, making it particularly effective for understanding complex social processes. It embraces qualitative methods, such as interviews and participant observations, which facilitate a deeper exploration of the subject matter and contribute to the development of new theoretical insights.