What is a key characteristic of qualitative research?

A key characteristic of qualitative research is its emphasis on understanding participants' perspectives and experiences. This type of research seeks to explore the meanings individuals ascribe to events, actions, and social interactions. Qualitative research typically involves collecting data through interviews, focus groups, observations, and open-ended survey questions, allowing researchers to gain deeper insights into how individuals interpret their social world.

Unlike approaches that rely heavily on quantitative measures, qualitative research prioritizes rich, descriptive data that captures the complexity of human behavior and social phenomena. It enables researchers to explore themes, contexts, and interpretations that may not be easily quantifiable, making it particularly valuable for studies aimed at understanding nuanced social issues and the lived experiences of individuals. This qualitative approach fosters a holistic understanding of the subject matter, highlighting the importance of participants' voices in shaping research outcomes.